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|lululemon to Donate 100 Percent of Profits from Sales* on June 21 to Increase Access to Yoga and Meditation Through Non-profit Partners|
Community-based organizations focused on well-being to benefit
through company’s Here to Be social impact program;
“The health benefits of yoga and meditation are undeniable," said
lululemon anticipates the community investment to be more than
About the Here to Be program
Launched in 2016, lululemon’s Here to Be program creates equitable
access to yoga and meditation across social, physical and economic
barriers. To date, more than 300 non-profit organizations in 27
countries have received
Here to Be partners currently serve groups such as: survivors of violent conflicts and trauma; individuals with an illness or disability; veterans; those who face systemic prejudice or bias; and at-risk youth, to name just a few.
Many of the community organizations that become Here to Be partners are
identified through lululemon employees in each store. Yearly support
More details about Here to Be can be found at: www.lululemon.com/heretobe
Earlier this month, lululemon commissioned a survey of more than 4,000
adults, between the ages of 18 and 64, in
Almost one-third of all respondents who do not currently have a yoga practice feel they would not be welcomed in the yoga community. Differences among men and women in the US were reflected in the survey, with women being twice as likely to have practiced yoga in the last 12 months, while men between the ages of 30 to 44 are nearly three times more likely to be unaware of the health benefits of yoga compared to women of the same age.
Notably, across countries and demographics, about 80 percent of people who practice yoga said they receive mental health benefits by doing so, reducing stress and improving concentration. Two in five respondents said receiving mental health benefits is the top reason they participate in yoga.
“This survey reaffirms many long-held stigmas associated with yoga and meditation, and powerfully shows that, across all groups and geographies, the compelling benefits are recognized once someone participates for the first time. With so much stress and tension around us today, it's never been more important to help communities and individuals who face barriers to well-being," said Burgoyne.
lululemon will donate 100 percent of profits which equals 16
percent of sales (net of returns, discounts, and sales taxes) made on
About lululemon athletica inc.
Source: lululemon athletica
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|