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|lululemon athletica inc. Confirms VitaSea Fabric Contents and Testing Process|
VANCOUVER, Nov 15, 2007 (BUSINESS WIRE) -- lululemon athletica inc. (NASDAQ: LULU; TSX: LLL) today announced that independent tests have confirmed the content of the VitaSea product line to be consistent with the garment care and content labels.
Robert Meers, CEO of lululemon, stated: "Product quality and authenticity are of the utmost importance to lululemon. Integrity goes to the core of everything we do and is at the heart of our relationship with our guests. For this reason, we test our products for content using a leading testing facility. We absolutely stand behind our products, our processes and refute any claims in recent press reports to the contrary."
lululemon has a comprehensive product testing process and partners with SGS Group, a leading independent inspection, verification, testing and certification company. The Switzerland-based firm conducts a battery of tests before each season on all of lululemon's fabrics across all product lines, testing for a variety of attributes including content, pilling, shrinkage, and colorfastness.
In December 2006, Smartfiber AG, the developer and innovator of SeaCell(R) Pure used in lululemon's VitaSea products, conducted independent tests that confirmed the presence of vitamins, minerals, and amino acids in the fabric that was provided to lululemon's manufacturers. To create the fiber, SeaCell(R), a seaweed derivative, is combined with a cellulose material, and spun into lyocell special SeaCell(R) fiber. Specialized testing is required to measure SeaCell(R) on the lyocell fiber.
Recent tests on the VitaSea fabrics were performed in June 2007 in the SGS Laboratory in Hong Kong as well as confirmatory retesting conducted last night in the SGS Hong Kong lab. Findings from SGS confirmed that the fabric contains the lyocell fibers consistent with the care and content labels on the product. Smartfiber AG further confirmed these findings to contain lyocell special SeaCell(R) fiber.
Gerhard Neudorfer, Sales and Marketing Director SeaCell(R) Fibers, said, "We pride ourselves on our quality control and oversight in all of our manufacturing processes. SeaCell(R) is permanently incorporated in the spun fiber we provide to lululemon and is of the highest quality. In addition, we conduct our own quality assurance procedures, including regular visits to production facilities, to ensure the manufacturer is producing products in strict compliance with our specifications as well as lululemon's."
Mr. Meers concluded: "Innovation and integrity are at the heart of lululemon. We pride ourselves on innovative and technical design. We are committed to continually bringing new and cutting edge products to the marketplace."
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live longer, healthier and more fun lives. By producing products that keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit www.lululemon.com.
SOURCE: lululemon athletica inc.
Media: FD Evan Goetz, 212-850-5639 or Lou Colasuonno, 212-850-5623 or ICR Investors: Joseph Teklits, 203-682-8258
Copyright Business Wire 2007
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|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|