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|lululemon athletica Challenges You to Shop Nude|
The yoga-inspired retailer launches its much anticipated e-commerce site
VANCOUVER, Apr 15, 2009 (BUSINESS WIRE) -- lululemon athletica inc. (NASDAQ:LULU; TSX:LLL) today announced the launch of its much anticipated e-commerce site where guests can now shop - clothing optional - on lululemon.com for an assortment of core, yoga inspired athletic apparel. The new site will bring the lululemon experience to both current and new guests who can now become part of the lululemon community online.
Over the next month, guests can expect the e-commerce site to expand the product offerings to include seasonal updates and a cross selection of all sport styles matching the store assortments. To ensure affordable shipping and the elimination of duties for guests in North America, lululemon has established warehouses in both the United States and Canada.
"We are pleased to have been able to accelerate the launch of the site to Spring from Fall," said lululemon CEO Christine Day. "We see the introduction of this alternate channel as another important way to connect with our guests and provide them with access to our products like never before."
lululemon is refreshing the look and feel of its entire website in conjunction with this e-commerce launch. Detailed written and video product information, along with easy to use guest selected search filters will help guests make informed purchasing decisions as they do in lululemon stores. The site features a goal setting section as well as the opportunity for guests to provide product feedback and suggestions the same way guests do in the physical stores. Becoming its own community online, the site will further integrate social media outlets to make it easier for guests to interact with the company and learn about local events in their area. It will also ultimately host an active community of users who are keen to share information about healthy living.
"The launch of our e-commerce website is a critical component of the execution and expansion of our business," continued Day. "In the current environment, e-commerce is an excellent, low capital method to expand our business and drive growth, complementing our more than 110 stores in North America and Australia. We are excited and energized by this opportunity."
About lululemon athletica inc.
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live longer, healthier and more fun lives. By creating products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. lululemon athletica was founded in Vancouver, British Columbia in 1998 by Chip Wilson. lululemon athletica is extending into new communities across North America and throughout the world. For more information, visit www.lululemon.com.
Photos available on request.
SOURCE: lululemon athletica inc.
Copyright Business Wire 2009
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|