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lululemon athletica Appoints Chris Ladd as Senior Vice President, Global e-Commerce

7/7/2011

Ladd to oversee the global eCommerce strategy for lululemon

VANCOUVER, British Columbia--(BUSINESS WIRE)-- lululemon athletica inc. [NASDAQ: LULU; TSX: LLL] today announced that Chris Ladd has been appointed to its Senior Leadership Team as Senior Vice President, Global eCommerce. In this role, Mr. Ladd will oversee all global eCommerce strategy. Reporting to Christine Day, Chief Executive Officer, Mr. Ladd's responsibilities include crafting the overall online business strategies, web user experience, design, content and brand standards that will optimize lululemon's global online efforts.

Mr. Ladd possesses 14 years of experience developing e-Commerce businesses for global brands. Most recently he served as SVP, Global Marketing and Direct Channel at Crocs. During his tenure at Crocs, Mr. Ladd was responsible for 45% of the company's overall revenue base through 378 worldwide retail stores and 23 websites. He led the strategic development of assets in the direct channel including in store visual merchandising, retail store design concept, social and digital media, cross channel campaign management and overall brand experience. Previously he worked with TextureMedia as VP, Client Services, Strategy and e-Marketing for outdoor apparel, footwear companies. He also held marketing and e-Commerce positions at Titleist and Footjoy Worldwide, and Reebok.

Commenting on Mr. Ladd's appointment, Christine Day, CEO of lululemon athletica, said, "Chris has the right combination of leadership and experience to guide lululemon into new areas of growth. He has a proven track record for building innovative and profitable online businesses and building global infrastructures. Our eCommerce business has already shown tremendous potential, and we look forward to Chris and his team maximizing the potential of this global opportunity."

About lululemon athletica inc.

lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live a long, healthy and more fun life. By producing products that keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit www.lululemon.com.

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that involve risks, uncertainties and assumptions, such as statements regarding our future financial condition or results of operations, our prospects and strategies for future growth, the development and introduction of new products, and the implementation of our marketing and branding strategies. In many cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "intends," "estimates," "predicts," "potential" or the negative of these terms or other comparable terminology. These forward-looking statements are based on management's current expectations but they involve a number of risks and uncertainties. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation: the possibility that we may not be able to manage operations at our current size or manage growth effectively; the possibility that we may not be able to locate suitable locations to open new stores or attract customers to our stores; the possibility that we may not be able to successfully expand in the United States and other new markets; the possibility that we may not be able to finance our growth and maintain sufficient levels of cash flow; increased competition causing us to reduce the prices of our products or to increase significantly our marketing efforts in order to avoid losing market share; the possibility that we may not be able to effectively market and maintain a positive brand image; the possibility that we may not be able to maintain recent levels of comparable store sales or average sales per square foot; the possibility that we may not be able to continually innovate and provide our consumers with improved products; and the possibility that our suppliers or manufacturers may not produce or deliver our products in a timely or cost-effective manner; and other risk factors detailed in our filings with the Securities and Exchange Commission ("the SEC"), including Risk Factors contained in our final prospectus relating to our initial public offering included in our Registration Statement on Form S-1 (file no. 333-142477) filed with the SEC, as revised or supplemented by our quarterly reports on Form 10-Q filed with the SEC. Our filings with the SEC are available at www.sec.gov. You are urged to consider these factors carefully in evaluating the forward-looking statements herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by this cautionary statement. The forward-looking statements made herein speak only as of the date of this press release and the company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

ICR, Inc.
Investors
Joseph Teklits/Jean Fontana, 203-682-8200
or
Media:
Alecia Pulman, 203-682-8224

Source: lululemon athletica inc.

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"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.