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It's Time to Dance, Canada! lululemon athletica inc. Announces the Launch of ivivva athletica's Canadian Online Store

8/15/2011

VANCOUVER, British Columbia--(BUSINESS WIRE)-- Calling all movers and shakers across Canada — ivivva is coming to play on a screen near you. lululemon athletica inc. (NASDAQ: LULU; TSX: LLL) today announced the launch of ivivva athletica's Canadian online store at ivivva.com. Inspired by movement and created by lululemon in 2009, ivivva offers dance and athletic apparel for active girls.

 

"ivivva is all about dance, movement and fun, and we are excited to bring this to life for Canadian girls nationwide with our new online store," said Christine Day, lululemon CEO. "The vibrant colours and technical features of the product assortment, as well as the cool features on the new site will keep girls dancing, jumping, flying and moving."

Designed with the guest in mind, the online store offers a shopping experience that emulates a visit to an ivivva store. The robust product assortment consists of sport bras, tanks, leotards, jackets, shorts, crops, pants, skirts and accessories. Features such as individual item description pages, fabrics and features knowledge, and visually rich images help guests to make informed purchasing decisions. The site offers complimentary ground shipping and the option to bring online purchases to any ivivva or lululemon location for complimentary hemming. Additionally, ivivva.com will host a "help us design" section where guests can email their feedback directly to ivivva designers, and a blog that will feature inspirational content for dancers and athletes.

ivivva athletica was created based on extensive feedback from guests who wanted athletic garments for a younger age group using the same signature fabrics, technical design features and exciting colors for which lululemon is known. ivivva products are designed for athletic pursuits such as dance and gymnastics, as well as for all-day versatility. ivivva currently has stores in Vancouver, BC; Calgary, AB; and Edmonton, AB; and a showroom in Oakville, ON. For more information, visit www.ivivva.com.

About lululemon athletica inc.

lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live longer, healthier and more fun lives. By producing products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit www.lululemon.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6829816&lang=en

Investors:
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200
ot
Media:
lululemon athletica
Jennifer Neziol, 604-732-6124 ext 4218
jneziol@lululemon.com

Source: lululemon athletica inc.

News Provided by Acquire Media

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.