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|Thousands line-up for lululemon’s SeaWheeze half marathon showcase store|
B-Roll video available at sendtonews.com.
(Vancouver, BC) – This weekend’s lululemon SeaWheeze half-marathon kicked off with 1,000s of people lined up as early as 4:30am for the temporary pop up store at the Vancouver Convention Centre. Over 6,000 guests were welcomed into the store by 11am.
B-Roll from the early morning activity: http://www.sendtonews.com/dashboard?SK=ShbFhsJECz
Here’s a list of the rest of the media/photo opportunities for the weekend. Full event details are available at seawheeze.com.
Friday, August 9:
o 7:30pm- 8:30pm: Sunset yoga on Kitsilano beach, available for race participants and the public
Saturday, August 10 (race day):
o 7am-12pm: Race starts at 7am and will conclude by 12pm. Start and finish line at West Cordova & Thurlow Street (near Jack Poole Plaza)
o 7am- 11am: The cheer station located outside lululemon offices (1818 Cornwall) offers face painting, music, free breakfast and family fun
o 4:30pm- 10:30pm: SeaWheeze Sunset Festival at Brockton Oval in Stanley Park featuring sunset yoga with Ryan Leir and a live concert by Passenger and Xavier Rudd. Open to all race participants, volunteers, and community ticket holders
21.1 km of photo ops you will only catch at a lululemon half-marathon:
o A huge (the world’s largest!) solar powered tricycle traversing down Pacific Boulevard
o Cheering mermaids sunbathing on the shores of Waterpark Beach
o Circus acrobats performing on the rocks of George Wainborn Park
o Vancouver-based percussion group, Sambata, drumming and dancing at the Base of Lions Gate Bridge
o A Jumping Dragon leaping along the Seawall (after Devonian)
The SeaWheeze is a celebration of our local Vancouver community and our running community across the world, and is elevating and redefining the experience of running a half marathon. In only its second year, SeaWheeze sold out in just one month with 10,014 registered runners. 21.1km of sea, sun and smiles wrapped up in a weekend of fun. Almost 50 per cent of runners are traveling from other parts of the US and Canada.
Notes to editors
B-Roll video available at sendtonews.com. Images available at www.lululemon.com/media
lululemon athletica (NASDAQ:LULU; TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live long, healthy and fun lives. By producing products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit www.lululemon.com.
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|