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|X-STATIC® Antimicrobial Technology and lululemon Form Strategic Alliance Partnership Ensures Premier Odor Control Performance in Athletic Apparel|
Noble Biomaterials, Inc. today announced a global strategic alliance with lululemon athletica canada Inc. The partnership gives lululemon exclusivity to use Noble’s X-STATIC® antimicrobial technology in its performance apparel lines. The announcement was made by lululemon on its September 12th earnings call.
“An alliance with a top athletic brand like lululemon advances Noble’s mission to be the premier provider of bacterial and odor management solutions,” said Jeff Keane, CEO of Noble Biomaterials. “We share a vision with lululemon to keep both people and products performing at their best, making it a winning partnership for each company.”
Noble has been a longstanding partner of lululemon, providing its X-STATIC® technology for the company’s Silverescent® fabric since 2005. Made with 99.9% pure metallic silver, X-STATIC® is designed to provide permanent odor protection by naturally inhibiting the growth of bacteria on the surface of fabrics. The X-STATIC® fiber is woven directly into the garment and will not wash out over time through laundering. For more information visit www.x-staticperformance.com.
“lululemon has worked with Noble for nearly a decade to differentiate our products and we welcome the opportunity to solidify this partnership,” said Christine Day, CEO of lululemon. “This unique opportunity allows us to continue to innovate our technical product with X-STATIC®, which has helped lululemon set the industry standard by using the most powerful silver fabric technology to create our Silverescent fabrics, and secure our leadership position in the “anti-stink” athletic apparel market.”
X-STATIC® is a proprietary silver-based antimicrobial solution and the active ingredient in both FDA and CE-approved products used in the healthcare marketplace. It has been proven effective by US Special Forces, NASA Astronauts and Olympic athletes, is a registered antimicrobial agent with the United States Environmental Protection Agency (EPA) and has undergone extensive safety testing. Noble is a certified bluesign® system partner.
About Noble Biomaterials, Inc.
X-STATIC® is a registered trademark of Noble Fiber Technologies, LLC. Headquartered in Scranton, PA, Noble Biomaterials, Inc. develops, manufactures and markets advanced antimicrobial technologies designed to manage all forms of bacterial contamination. It has more than 200 global licensees for products in the medical, defense, industrial and consumer markets and the company's headquarters and manufacturing facilities are located in Scranton, PA, with offices in Europe, Asia and South America.
|"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding lululemon athletica inc (PR)'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.|